Diversification Strategies Research Paper Example | Topics and Well Written Essays - 500 words

Diversification Strategies - Research Paper Example Google’s diversification strategies prove successful throughout the years. They attribute their success to the fact that diversification in an online market attracts significant lowers costs compared to diversification in the real, physical world. Therefore, most online companies capitalize on this as an advantage. However, this advantage is not merely enough to guarantee success. Sarah Kaplan, a business professor at Wharton University advances that companies like Google find success because they know how to look for what to leverage to their consumers. For example, Google’s current product named Google Docs and Spreadsheets; seeks to compete with Microsoft Office. In this case, Google’s leverage was the provision of a product that would offer more convenience to their clients over an already existing product owned by another company. The fact that Google is online based also makes sales and marketing of their products easier because they are able to reach a wid e market range. The diversification strategy employed by Google includes an eclectic approach where the combination of different strategies happens at the same time, for example, Google combines both concentric and horizontal strategies. This ensures that they stick to products with technological similarities to their current products. Concurrently, they stretch themselves slightly by introducing products which differ technologically and commercially to their current products because they can depend on their loyal customers (Kaplan, 2006). Time Warner AOL is among the companies in which their attempt to diversify proved unsuccessful. The merger of these two corporations caught people’s attention because of the strategy it symbolized a merger of two separate spheres; the old and the new. Throughout its 10 year merger, the conglomerate suffered a variety of setbacks. Firstly, the strategy they

Critically differentiate between the psychodynamic and cognitive Essay

Critically differentiate between the psychodynamic and cognitive behavioural therapy theories and critically evaluate their role in clinical hypnosis - Essay Example mer (mesmerism), and opined that neurypnosis is a condition where the central nervous system of an individual enters a stage of paralysis during an almost ‘sleep-like’ condition, which is a form of bodily relaxation brought on by abstraction (concentration of the mind) (Braid, 1843). Since its origin, the term has been defined and redefined many times, and various theories at later stages suggest that hypnosis is a state of control over one’s mind, while some suggest that it is a symptomizing hysteria. The current popular and a more realistic form of deï ¬ nition however identiï ¬ es hypnosis as a systematic measure used for therapeutic purposes (James, 2010). Clinical hypnosis, as a medical subject, even though had existed for quite some years, always remained on the fringes with not much importance associated with its actual application on patients. However, the subject is now gaining a great deal of attention owing to technological innovations in the field of CAT and fMRI scanning. Modern day researchers are considering hypnosis as being a viable, cost-effective and time saving form of therapeutic intervention, without any probable side-eï ¬â‚¬ects. Contrary to the older theories that suggest hypnosis as a state where the human mind remains unconsciousness (akin to sleeping), recent researches propose that individual under hypnosis remain completely awake, with concentrated and focussed attention, however with a complementary fall in the level of tangential and exoteric awareness (Spiegel and Spiegel, 1978). The subjects under hypnosis tend to show elevated levels of ripostes to the suggestions as provided by the hypnotiser (Lyda, 200 5). Traditionally hypnosis has had always been delineated as changed state of human consciousness, (trance like), where besides heightened responses to suggestions, hidden memories of the subject can also be worked upon, by the hypnotiser (Hilgard, 1986). In clinical hypnotic therapy, the exposition for its application is that