Diversification Strategies Research Paper Example | Topics and Well Written Essays - 500 words

Diversification Strategies - Research Paper Example Google’s diversification strategies prove successful throughout the years. They attribute their success to the fact that diversification in an online market attracts significant lowers costs compared to diversification in the real, physical world. Therefore, most online companies capitalize on this as an advantage. However, this advantage is not merely enough to guarantee success. Sarah Kaplan, a business professor at Wharton University advances that companies like Google find success because they know how to look for what to leverage to their consumers. For example, Google’s current product named Google Docs and Spreadsheets; seeks to compete with Microsoft Office. In this case, Google’s leverage was the provision of a product that would offer more convenience to their clients over an already existing product owned by another company. The fact that Google is online based also makes sales and marketing of their products easier because they are able to reach a wid e market range. The diversification strategy employed by Google includes an eclectic approach where the combination of different strategies happens at the same time, for example, Google combines both concentric and horizontal strategies. This ensures that they stick to products with technological similarities to their current products. Concurrently, they stretch themselves slightly by introducing products which differ technologically and commercially to their current products because they can depend on their loyal customers (Kaplan, 2006). Time Warner AOL is among the companies in which their attempt to diversify proved unsuccessful. The merger of these two corporations caught people’s attention because of the strategy it symbolized a merger of two separate spheres; the old and the new. Throughout its 10 year merger, the conglomerate suffered a variety of setbacks. Firstly, the strategy they

Critically differentiate between the psychodynamic and cognitive Essay

Critically differentiate between the psychodynamic and cognitive behavioural therapy theories and critically evaluate their role in clinical hypnosis - Essay Example mer (mesmerism), and opined that neurypnosis is a condition where the central nervous system of an individual enters a stage of paralysis during an almost ‘sleep-like’ condition, which is a form of bodily relaxation brought on by abstraction (concentration of the mind) (Braid, 1843). Since its origin, the term has been defined and redefined many times, and various theories at later stages suggest that hypnosis is a state of control over one’s mind, while some suggest that it is a symptomizing hysteria. The current popular and a more realistic form of deï ¬ nition however identiï ¬ es hypnosis as a systematic measure used for therapeutic purposes (James, 2010). Clinical hypnosis, as a medical subject, even though had existed for quite some years, always remained on the fringes with not much importance associated with its actual application on patients. However, the subject is now gaining a great deal of attention owing to technological innovations in the field of CAT and fMRI scanning. Modern day researchers are considering hypnosis as being a viable, cost-effective and time saving form of therapeutic intervention, without any probable side-eï ¬â‚¬ects. Contrary to the older theories that suggest hypnosis as a state where the human mind remains unconsciousness (akin to sleeping), recent researches propose that individual under hypnosis remain completely awake, with concentrated and focussed attention, however with a complementary fall in the level of tangential and exoteric awareness (Spiegel and Spiegel, 1978). The subjects under hypnosis tend to show elevated levels of ripostes to the suggestions as provided by the hypnotiser (Lyda, 200 5). Traditionally hypnosis has had always been delineated as changed state of human consciousness, (trance like), where besides heightened responses to suggestions, hidden memories of the subject can also be worked upon, by the hypnotiser (Hilgard, 1986). In clinical hypnotic therapy, the exposition for its application is that

Ideological Messages in Film: The Blindside

Ideological Messages in Film: The Blindside Select a television drama or a film. Using relevant terms and concepts derived from genre analysis, narrative analysis, critical discourse analysis, semiotic analysis, or auteur analysis (you may use any or all of these methods), show how your chosen text constructs ideological messages. You must use secondary readings to support your analysis and include an APA bibliography at the end of your essay. Do not choose a television drama or a film covered in class. This essay will use a variety of different methods of analysis to show how the film The Blind Side constructs ideological messages. The film The Blind Side depicts the struggle of a Black American man to assimilate as part of a predominantly white American society. Michael Oher, the main protagonist presents the idea from the outset regarding how a black man experiences maltreatment and discriminative treatment from the white community, something that appears as a common trend in American mainstream ideologies. The film is hugely responsible for the deconstruction of the traditional perceptions, through the presentation of the Tuohy family creating alternative ideologies to dispel them. A persons ideology makes the culture more informed and therefore better adapted to make a judgement. Ideology differs from culture, in that it adds a political dimension to the discussion on culture. It suggests that relations of power shape the cultural and ideological landscape. (Storey, 2009). The Tuohys ideology is vastly different from the standard culture of the society. Because they play an influential role in the community, they have the audacity have to express their ideologies. It is hard in the beginning to show their different point of view, but they win the battle against their adversaries because Michael shows that he is different from the stereotypic character of a Black American. The ideology created here is formed mainly of concepts surrounding power, and this produces a platform for the prejudice to be dismissed. In this movie, the director shows how White Americans like the Tuohy family accept Michael for who he is. The ideological message portrayed is that he Is of an equal ability and have a right to the same right to the principles upheld by the family. The Tuohys become Michaels enduring guide as he makes a vast transformation, obtaining social acceptance, and involvement. From this sense, it can be perceived that Hancocks film depicts an ideology as it emphasizes the different issues of the society such as racism and cultural interaction, and how these are being dispelled by gracious acts from an unexpected source. Throughout the discussion of Michaels life, the film is depicted with flashbacks to contrast his past life from the current occurrences. In many cases such as the depiction of Michaels mother, these create ideological themes, enabling the audience to follow the wider story as it progresses. They are also vitally important details that help establish the main characters personality, through his protective and instinctive natures. The ideologies this creates are solely to gain and obtain an emotive engagement from the audience, giving context of the misfortunes he has undergone and the transformation he is now making. The film depicts the dilemma of Black Americans and integration into a White American family, and this ultimately provides this moral dilemma. Regardless of the magnitude of the gesture, the family are still going to be judged heavily for their kindness. The director, however, presents the the moral undertaking in a positive light throughout the film. Although negativity is presented, it is always eliminated. This ideological message portrays them as holding a hugely controversial moral standpoint. The large majority of the people actively looking to adopt in this country are white and for the most part they want white children, at least initially. (Bartholet, 1991) However, the ideology of repulsion is presented as a conflict of the film, within the Tuohys social surroundings. Since the socialite family are instrumental individuals, because of their wealth and notoriety people around them think that adopting Michael taints their good reputation. This is one of the major battles presented of the film as they choose between self-preservation and their controversial moral standpoint. Blacks are purposely portrayed in films with negative stereotypes that reinforced white supremacy over them. This has had a tremendous effect on our view of blacks since motion pictures have had more of an impact on the public mind than any other entertainment medium in the last ninety years. (Sampson, 1995) The contradictory theme in this, is that he is presented honourably, promoting his abilities rather than his skin colour. The further ideological messages of racism are made within the within the classroom. According to John Storey (2009), race and racism are not natural or inevitable phenomena; they have a history and are a result of human actions and interactions. He additionally is subject to discriminatory behaviour inside his classroom. His teacher demonstrates a recognition of his differences from the other more able students. It is a form of stereotype that the media continues to express towards its audience, in this case through subtle hints at his poor intellectual capacity. Another ideological construction that exists in this film is the socialites and the significance of their lifestyle in his transformation. This ideology shows the contrast of how a wealthy white woman is perceived in comparison to Michael and his inability to fend for himself due to his disadvantaged background. (Sorey, 2012) explains that the social construction of culture, and culture as a particular way of life, or expression of this particular way of living helps us to establish an understanding of the shared values of a group or class of people. Being a wealthy, successful independent woman she is perceived as being of a high social order and highly intellectual. She is described as a flawless and sophisticated character that has special abilities and an exceptional eye for taste when it comes to her personal needs. Culture also plays an important role in establishing ideologies in the film. People have different culture, but through cultural relativism, they become connected. There is no doubt that cultures differ in substantial ways, and that these differences have substantial psychological effects on the members of the culture. (Rozin, 2003) The Tuohys acknowledge Michaels cultural differences even though his social and family background seems improper because it contains imperfections. This message shows the Tuohys have a specific set of moral values. They believe that Black Americans are unacceptable within their community or surroundings because they are the root of negativities in the community. The Tuohys do not change this norm, but they create their own values by accepting Michael and believe in him and his capabilities as a person. Bibliography Bartholet, E. (1991) Where do black children belong? The politics of race matching in adoption, University of Pennsylvania Law Review, 139(5), p. 1163. doi: 10.2307/3312364. Lam, E.R. and Szekely, K.S. (1987) Blacks in television: A selective, annotated bibliography, Journal of Popular Film and Television, 14(4), pp. 176-183. doi: 10.1080/01956051.1987.9944224. PORTRAYAL OF MINORITIES IN THE FILM, MEDIA AND ENTERTAINMENT INDUSTRIES (1998) Available at: https://web.stanford.edu/class/e297c/poverty_prejudice/mediarace/portrayal.htm (Accessed: 24 February 2017). Rozin, P. (2003) Five potential principles for understanding cultural differences in relation to individual differences, Journal of Research in Personality, 37(4), pp. 273-283. doi: 10.1016/s0092-6566(02)00566-4. Sampson, H.T. (1995) Blacks in black and white: A source book on black films. 2nd edn. New York, NY, United States: The Scarecrow Press. Storey, J.W. (2009) Cultural theory and popular culture: An introduction (5th edition). 5th edn. Harlow, England: Pearson Longman. Storey, J.W. (2012) Cultural theory and popular culture: An introduction (6th edition). 6th edn. Harlow, England: Pearson.

Motivation Theories And Techniques A Manager Can Incorporate In An Orga

Motivation Theories And Techniques A Manager Can Incorporate In An Organization Introduction Motivation is difficult to explain and practice. However motivation is still the one thing that makes people productive in their jobs. Whether the motivation is tangible or not it all depends on the individual and how management takes the information and applies it. There are many theories and practices that can be studied and applied to any situation. Motivational theory are studied and practiced by theorist and companies to increase productivity. According to Jerald Greenberg (1999) scientist have defined motivations â€Å"as the process of arousing, directing and maintaining behavior towards a goal†. The act of arousing is related to the desire and vigor to produce. Directing is the election of behavior, and maintenance is the inclination to behave a certain manner until the desired outcome is met (Greenberg 1999). Much of the motivation theories will be related to the definition provided. All major motivation theory along with the method to successfully motivate your employees will be introduced. The theory and method that a manager may choose to use will depend on the environment and on the individual. There are two types of motivation theories content and process. The Content theories are based on the basic need and drives. The other theories focus on the process by which people are motivated (Auth, 1999). Content Theories Content theories of motivation focus on this question: What causes behavior to occur and stop? The answers usually center on (1) the needs, motives or desires that drive pressure and forces employees to action and (2)employees' relationships to the incentive that lead, induce, pull and per... ...es Accel Team. (1999) Team Productivity Improving Resources. Web 15 April 2015 http://westrek.hypermart.net Auth, M. (1999) Lecture on Motivation- 2/24/99 & 3/1/99. Carson: CSUDH Cook, M. (1991). 10-Minute Guide to Motivating People. New York: Alpha Book Greenberg, J. (1999) Managing Behavior in Organizational (2nd Ed.). New Jersey: Prentice Hall Learning, Reinforcement, Reward System and Self-Management Teams. Web 15 April 2015 www.emporio.edu Nelson, B (1997). 1001 Ways to Energize Employees. New York: Workman Publishing Norwood, G (1999). Maslow's Hierarchy of Needs. Web 15 April 2015 www.conect.net/georgens/maslow.htm Pepitone, J. &Bruce, A. (1999) Motivating Employees. New York: McGraw Hill Spitzer, D. (1995). Super Motivation. New York: AMACON. Wheaton & Cameron.(1998) Developing Management Skills 4th Ed. Addison –Wesley Inc

Filipino Traits Essay

Negative, because it arrests or inhibits one’s action. This trait reduces one to smallness or to what Nietzsche calls the â€Å"morality of slaves†, thus congealing the soul of the Filipino and emasculating him, making him timid, meek and weak. Positive, because, it contributes to peace of mind and lack of stress by not even trying to achieve. Ningas-cogon (procrastination) Negative, by all standards, because it begins ardently and dies down as soon as it begins. This trait renders one inactive and unable to initiate things or to persevere. Positive, in a way, because it makes a person non-chalant, detached, indifferent, nonplussed should anything go wrong, and hence conducive to peace and tranquillity. Pakikisama (group loyalty) Negative, because one closes one’s eyes to evils like graft and corruption in order to conserve peace and harmony in a group at the expense of one’s comfort. Positive, because one lives for others; peace or lack of dissension is a constant goal. Patigasan (test of strength) Negative, because it is stubborn and resists all efforts at reconciliation. The trait makes us childish, vindictive, irresponsible, irrational. Actions resulting from this trait are leaving the phone off the hook to get even with one’s party line; stopping the engine of the car to prove that one has the right of way; standing one’s ground until the opposite party loses its patience. Positive, because it is assign that we know our rights and are not easily cowed into submission. It is occidental in spirit, hence in keeping with Nietzsche’s â€Å"will to power.† Bahala na (resignation) Negative, because one leaves everything to chance under the pretext of trusting in Divine providence. This trait is really laziness disguised in religious garb. Positive, because one relies on a superior power rather than on one’s own. It is conducive to humility, modesty, and lack of arrogance. Filipino Traits Kasi (because, i. e., scapegoat) Negative, because one disowns responsibility and makes a scapegoat out of someone or something. One is never to blame; one remains lily white and has a ready alibi for failure. Positive, because one can see both sides of the picture and know exactly where a project failed. One will never suffer from guilt or self-recrimination. Saving Face Negative, because, being closely related to hiya and kasi, it enables a person to shirk responsibility. One is never accountable for anything. Positive, because one’s psyche is saved from undue embarrassment, sleepless nights, remorse of conscience. It saves one from accountability or responsibility. This trait enables one to make a graceful exit from guilt instead of facing the music and owning responsibility for an offense. Sakop (inclusion) Negative, because one never learns to be on one’s own but relies on one’s family and relatives. This trait stunts growth and prevents a person from growing on one’s own. Generating a life of parasitism, this trait is very non-existential. Blaring music, loud tones are a result of this mentality. We wrongly think that all people like the music we play or the stories we tell. This mentality also makes us consider the world as one vast comfort room. Positive, because one cares for the family and clan; one stands or falls with them. This trait makes a person show concern for the family to which he belongs. Maà ±ana or â€Å"Bukas na† (procrastination) Negative, because one constantly postpones action and accomplishes nothing. This aggravates a situation, a problem grows beyond correction, a leak or a small break becomes a gaping hole. This arises from an indolent mentality that a problem will go away by itself. Positive, because one is without stress and tension; one learns to take what comes naturally. Like the Chinese wu-wei, this trait makes one live naturally and without undue artificiality. THE IMPORTANCE OF READING The importance of reading to children cannot be over emphasized. It is also a great way to focus on the family. With that in mind, â€Å"Little Ones Reading Resource† is dedicated to every child and every family out there and to educating us â€Å"big† people about the importance of reading to children and its role in child development. Every child deserves to have a good book read to her. Every child deserves to have good books he can call his very own, stored on his very own book shelf where he can pull them out and â€Å"read† them any time he wants. The importance of reading to children is significant in child development, and reading books to little ones at an early age is essential. In fact, reading childrens stories aloud is one of the most important activities we, as parents, grandparents, teachers, and care-givers, can do for our kids. The importance of reading to children plays out in a myraid of developmental, emotional, and learning issues from bonding and security . . . to learning to read . . . to future success. The best part about reading childrens stories to our little ones is that we can ALL do it! We don’t have to be experts, or rocket scientists, or teachers, or even millionaires to experience the joys of snuggling up with our little ones and enjoying a special story. There is SO MUCH more to reading books to a baby, toddler, preschooler, and school-age child than meets the eye. Isn’t it great to know that something so simple can make such a difference? All children should have good books of their very own, as it is truly a fantastic way to encourage reading. However, we don’t have to think of material things when we think of gifts. The greatest gift we can give our children is the gift of OURSELVES — our time, our talents, our prayers, our thoughts of kindness, and our acts of love and compassion. Any day is a good day to step forward and offer the gift of yourself by reading a book to your little ones! Please come on in and look around and learn about the i mportance of reading to children . . . and let’s start reading together today!

Ethical Issues - 3368 Words

Ethical Issues in Gerontology Ethical Issues in Gerontology Nowadays, nurses who provide elder care are faced with several legal and ethical dilemmas in a daily basis. Besides to the social and legal dilemma it creates, elder abuse, neglect or also known as elder mistreatment is a massive health care crisis that can lead to long term health complications and even death (Fulmer Greenberg, 2012). The purpose of this paper is to review the literature and examine the nature of elder abuse in relation to its legal and ethical implications. Furthermore, this paper is intended to discuss the causes and types of elder abuse; professional responsibilities related to reporting, documenting, and intervening in cases of†¦show more content†¦The cause of elder abuse is multifaceted. Generally, a combination of psychological, social, and economic factors, as well as mental and physical conditions of the victim and perpetrator contribute to the occurrence of elder abuse Wagner, Greenberg, Capezuti, 2002 as cited on (Fulmer Greenberg, 2012). In the developing world family members provide 60% to 80% of long-term care of their elderly significant others (American Psychological Association, 2012). Consequently, the burden of providing constant physical care needs such as toileting and bathing can be particularly stressful. The complexity of providing care to a physically, cognitively or emotionally impaired elderly individual can also be tremendous. Depression, confusion, Alzheimer’s disease, or incontinence on the part of the aging person can make care giving especially overwhelming ((American Psychological Association, 2012). According to American Psychological Association (2006), in addition to providing in average 20 hours a week at home on care giving responsibilities, about 64% of those family caregivers work either part time or full time out side of home. As a result, the caregivers often suffer from interrupted sleep, chronic fatigue, little or no privacy, and disintegrating p ersonal lives. (National Center for Elder Abuse, 2011). Furthermore, abuse can often escalates when the care giver faces economic hardships, such as unable to pay the cost of health care services for theShow MoreRelatedThe Ethical Issues On Civil Journalism2970 Words   |  12 Pagesmodels and the exponential increase in â€Å"publishing† capabilities, there is an urgent need to identify news sources that are genuinely journalistic.’ (Meyers, Wyatt, Borden, Wasserman.) What I wish to bring out and elaborate in this paper are the ethical issues on how civil journalism, despite the acceptance and cooperation with professional journalism, is differentiated from its professional and vetted track. With the growth of technology and the ability to capture images, videos, and sounds alongRead MoreEthical Issues, Shareholder Or Stakeholder Responsibility, Regulatory Relationships Or Sexual Harassment Or Discrimination?2561 Words   |  11 Pagesspecific problem of ethical leadership, such as environmental issues, shareholder or stakeholder responsibility, regulatory relationships or sexual harassment or discrimination. â€Å"Ethical leadership is leadership that is directed by respect for ethical beliefs and values and for the dignity and rights of others. It is thus related to concepts such as trust, honesty, consideration, charisma and fairness.† Face the complexity involved in making ethical choices: Openly talk about the ethical hazy areas andRead MoreEthical Issue : Ethical Issues952 Words   |  4 PagesEthical Issues: When it comes to ethical issues in this case it really surrounds the question is the â€Å"healthy† snack is truly healthy and whether or not it will make individuals sick? Questions like what would happen to the reputation of the company are also in play? Finally, the fact that the employee came from another company and you, the company are assuming that what your employee is telling you is true. The company might also be liable in a way, from that employee squeaking about the otherRead MoreEthical Issues1128 Words   |  5 PagesEthics Issues University of Phoenix MGT 216 Organizational Ethics and Social Responsibility 20th July, 2009 Ethics Issues Less than a year ago a regional property supervisor working for California Commercial Investment found an accountant stealing from the company. More specifically, the accountant was posting charges for one of our buildings (i.e. labor and supplies for painting), cutting checks, misleading the owner to sign them and cashing them for himself. He was able to steal a few thousandRead MoreEthical Issue1171 Words   |  5 Pagesadopt, it is very essential, in order to deliver reason to what would or else it’s being a very complicated case as with society. People who build and use the technology, it’s their responsible to confirm that it is applied in a responsible and ethical conduct. 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Living - 1017 Words

This note will be available later.Act III, Scene I 1. What news about Albany, Cornwall, and the King of France does Kent reveal to the Gentleman? 2. What mission does Kent ask the Gentleman to complete? Act III, Scene II 1. In Lear’s first speech in this scene, how does Shakespeare portray the great emotional upheaval going on within Lear’s mind? 2. What comment about women does Lear make in his speech? 3. What is Kent’s opinion of the storm’s ferocity? 4. How does Lear’s remark â€Å"I am a man more sinn’d against than sinning† reflect his development as a human being within the play? 5. How does the Fool evaluate the state of Britain in his closing â€Å"prophecy†? Act III, Scene III 1. How do Regan, Goneril, and Cornwall react to†¦show more content†¦5. How does the Fool evaluate the state of Britain in his closing â€Å"prophecy†? Act III, Scene III 1. How do Regan, Goneril, and Cornwall react to Gloucester’s request to pity the King? 2. What information does Edmund share with the audience after his father tells him about the â€Å"dangerous† letter and subsequently exits the stage? Act III, Scene IV 1. How does Lear explain his approaching insanity? 2. In which lines in this scene is Edgar’s speech filled with alliterations? 3. Upon seeing Edgar emerge from the hovel disguised as poor Tom, what does Lear immediately assume has happened to Edgar? 4. How does Edgar respond to Lear’s assumptions? 5. Why does Lear tear off his clothes? 6. How does Gloucester’s appearance at the hovel illustrate the parallel structure between the Lear-daughters plot and the Gloucester-sons subplot? 7. What trait is Lear developing as a result of his daughter’s treatmentAct III, Scene I 1. What news about Albany, Cornwall, and the King of France does Kent reveal to the Gentleman? 2. What mission does Kent ask the Gentleman to complete? Act III, Scene II 1. In Lear’s first speech in this scene, how does Shakespeare portray the great emotional upheaval going on within Lear’s mind? 2. What comment about women does Lear make in his speech? 3. What is Kent’s opinion of the storm’s ferocity? 4. How does Lear’s remark â€Å"I am a man more sinn’d against than sinning† reflect his development as a human being within the play? 5.Show MoreRelatedLiving Off The Grid1593 Words   |  7 PagesThere are 180,00 families in America living a sustainable lifestyle and roughly around 1.7 billion people worldwide living without depending on the grid. (Palameri 1; Perez qtd. in Wood 1). The number of Eco villages, sustainable and intentional communities are rising across the nation as more people are discovering that they possess a strong inclination to live in the same manner as the Amish. This phenomenon is becoming a progressively popular choice for people from all walks of life. Not onlyRead More Living Standards Essay1687 Words   |  7 Pagescriteria which can be used to measure variations in living standards, within a city. What can be done to improve the quality of life in the poorer areas?lt;/centerlt;Towns and cities all over Britain have a wide range of variations in the living standards and quality of life. These variations can be put down to many factors and issues about the residents and location. Ever y town is individual and unique, however a pattern in the contrast of living conditions can be seen. For many cases as the distanceRead MoreAssisted Living Research Paper1165 Words   |  5 PagesThe Topic of my research paper is How to Start Your Own Assisted Living Business. I choose this topic because I have some experience in the health care field. I am a certified Medical Assistant and I wanted to take my education to the next level. 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Individuals would like to know they are making forward progress and have the ability to make a wage that allows them to maintain a comfortable life. Issues such as working poor, decreasing working hoursRead More The L iving Dead Essay1494 Words   |  6 PagesThe Living Dead Since the beginning of film, people have been spellbound by horror movies. They seem to excite the viewer with emotions of fright, excitement and thrill. And since there have been horror movies there have been monsters to bring fright to the viewers during and after the movie. A common monster that can be found in multiple films is the zombie; also know as the living dead. One of the greatest living dead directors and screenplay writers would have to be George A. RomeroRead MoreAssisted Living Concepts Inc. Essay2212 Words   |  9 PagesAssisted Living Concepts Inc., hereafter referred to as ALC, was a Nevada corporation formed in 1994 with its principal place of business in Menomonee Falls, Wisconsin. 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